We will use a mobile location-based advertising (LBA) to attract potential Dutch and expat customers when they are shopping at the competitor’ stores, in the proximity of local businesses, or when they are shopping on the competitors' websites.

This will increase the conversion rate by encouraging customers to buy products and/or services when they are shopping at or near businesses by giving them an appealing and cheaper option to bring them to their shop and/or website.

This service is key for local visibility of the business and for establishing new expat businesses in the Netherlands.

Targeting customers based on their location when they are looking to buy products and services similar to the ones from the client's business will increases the customer based by attracting the competitor’s target audience.

The key advantage is to increase brand awareness when potential customers are already looking/shopping for similar products, services, and brands that the competitor’s businesses sell while increasing market share and recognition against established businesses and competitors.

Geo-conquesting uses competitors' market presence for marketing campaign and visibility by offering products and services at a lower price, thus reinforcing the business with positive reviews, and by using competitors' highest prices and negative reviews for branding.

To optimize the geo-conquesting strategy, businesses should combine it with geo-fencing, a marketing strategy that makes businesses visible locally and that targets possible customers with ads within a virtual perimeter based on the stores' actual locations.

The result is marketing budget optimization that increases the available budget by selecting the right target audience in a targeted area, thus increasing the ROI on each euro of spending.

After the area consolidation, businesses can start to expand to the next target area. Hence optimizing marketing budget and resources by gradually expanding and scaling business and marketing operations.

• Google Adwords and Facebook to increase local business visibility

Maketing experts will customized  advertising campaigns by setting the business location/s starting with a minimum target radius of one kilometer.

Marketers will then target everyone who is within the selected area and/or passing by, hence increasing business visibility on a daily basis when people are going to work or shopping at the competitors or at nearby shops.

• Customized Ads and data analysis

Based on the client's business, products, services, and brand and by comparing and analyzing how the competitors are promoting their business, products, and services, to create a marketing strategy to make the client's business appealing to the competitors' customers.
Promotion ads and incentive plans will be implemented to encourage the competitors' customers to come to the client's business or to purchase on the website with targeted offers.

• Customers and Leads engagement

By targeting possible customers where they shop and in locations where they are likely to pass by and browse the internet, will increase the web traffic and business visibility by using the competitors' businesses as marketing and engagement locations.

• Geo-Conquesting with Mobile Apps
  • App The app can be download via the Apple Store as well as the Google Play Store, to attract customers from nearby locations through push notifications.
  • Push notifications and customized Ads Businesses can target customers shopping in nearby stores or on competitors’ websites by making ads discounts on the same products, services, and brands by sending them push notifications with a countdown timer attached to the offers to encourage the shopper to make a quick decision.